Industry News

CIMM and TVB Announce Local TV and Video Innovation Showcase

The Coalition for Innovative Media Measurement (CIMM) and TVB announced a new study that highlights innovations within the local television and video marketplace, with strategic recommendations and opportunities to foster a culture of continuous creativity and progress.

Feature Commentary: Three Reasons Local Broadcast TV News is Most Trusted, Most Valued

A recent study commissioned by TVB and conducted by Dynata sheds light on just how crucial local TV news remains in the daily lives of its viewers across America. The study, which surveyed over 3,000 respondents, unearthed several compelling insights that underscore the pivotal role of local broadcast TV in people’s lives.

There’s no doubt that there are challenges but deregulation will help us. We can’t rely 100% on that, though. From a programming standpoint and from where people are getting their news, we need to be more innovative about how we’re connecting with the younger generation. 
Broadcast and cable TV platforms continued their dominance among time spent with TV in the month of April, according to the latest The Gauge report from Nielsen. Collectively, traditional linear TV networks and services accounted for 45.3% of time spent with TV that month.
It looks like there is significant deregulation ahead, which will provide tremendous opportunities for local broadcasters. They face a crucial choice: use the opportunity to transform the industry for the future or opt solely for more efficient, albeit status-quo broadcasting.

Events Calendar

AAPC Pollies 2025

Pollies 25 is not just an event—it’s a three-day, immersive experience like no other. It’s the venue to establish meaningful relationships with the brightest minds shaping the future of political consulting and […]

TVB NEXT Women: So, You Want a Career in Media Data and Tech?

Join Moderator Angela Rodriguez (Comscore) and panelists Gretchen Dible (KTLA), Michelle Gelman (Nielsen) and Aubriana Lopez (Agnitio.ai) for a special virtual panel discussion, “So, You Want a Career in Media Data & Tech?” You won’t want to miss this […]